Suppose you want to eat healthier, exercise more, or avoid getting in arguments with your partner. Each of these requires behavior change, but changing behavior can be challenging. An important first ...

If we’re honest with ourselves, we probably already know what needs to change. The harder part is doing something about it in ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

I recently attended a meeting where they handed out cards to each person. Arriving at my seat, I read the card, saying, "What's the one thing in life that you have almost given up on?" This question ...

Understanding, predicting, and changing behavior is the holy grail of managers, politicians, and academics alike. I sat down with eminent social psychologist Prof Saadi Lahlou of the London School of ...

Living a longer and healthier life is an ultimate goal for most people, but it may help to stop thinking about the objective in terms of dozens of health habits, which can feel overwhelming. Instead, ...

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