The ability to successfully navigate shifts in consumer behavior is critical for businesses today. With technology and trends changing on a constant basis, tracking consumers’ responses to emerging ...

Discover how price inelasticity affects demand stability, consumer behavior, and revenue, even with price changes. Learn why businesses and policymakers monitor this key economic factor.

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

We write stories that make you richer. Take a second right now: Follow us and get tips that will change your life. Many U.S. families are tightening their budgets as new tariffs and ongoing inflation ...

Coca-Cola (KO) has named Henrique Braun to be the company's next CEO after current chief executive James Quincey steps down from the role at the end of March 2026. Braun is currently the EVP and Chief ...

Retail has always been shaped by consumer behaviour, but the pace of change in recent years has accelerated dramatically.

Any consumer goods company trying to reduce its environmental impact faces this challenge: your footprint is largely determined by what customers do with your products, not what you do directly. At ...

Este articulo también está disponible en español. In 1968, Stanford Research Institute scientists Elmer Robinson and R.C. Robbins produced a landmark study for the trade association American Petroleum ...