Partner relationship management (PRM) is a crucial technology for any business that has indirect sales channels, and a number of software vendors have risen to the challenge of helping companies ...

Some think of it as just an offshoot of CRM. Others view PRM, or partner relationship management, as interchangeable with sales force automation. The reality is PRM is coming of age in its own right, ...

Partner relationship management has an intriguing business case: It applies the concepts and tools of customer relationship management to the business relationships that also affect a company’s ...

BlueRoads and Microsoft team up to offer joint partner management and CRM.

If you are trying to manage relationships with many outside vendors through emails and phone calls, eventually an important file is going to go astray or something else critical is going to fall ...

In our last post, we discussed how leveraging the CRM functions of an Enterprise Engagement Platform establishes a framework for patient-centric communications. In our second post, we will explore the ...

RIO DE JANEIRO & SAN FRANCISCO--(BUSINESS WIRE)--Fielo, the pioneer of loyalty and incentives automation, today shared its vision for the next wave of customer relationship management (CRM) and ...

ChannelWave, a pioneer in partner relationship management, is prepping its next major release for late this year with tools to help vendors and partners better deal with co-op advertising and ...

The word "middleman" has long had a negative connotation. Part of the promise of using the Internet to do business was the elimination of the middleman. In recent years, many companies were captivated ...