SAP debuted its hosted customer relationship management software service Thursday, moving the business software applications giant into an arena that is becoming increasingly crowded. SAP, as ...

After buying e-commerce firm Hybris last year and targeted sales specialist SeeWhy in May, SAP has now brought all its CRM and marketing products into an integrated suite. The enterprise software ...

At its big Sapphire conference back in 2018, SAP launched a new-and-improved customer relationship management (CRM) software suite in an attempt to take on the established market leader, Salesforce.

Forbes contributors publish independent expert analyses and insights. I write about tech that impacts my small business - and yours. Most of my clients are small or medium sized companies and are ...

Here’s what you need to know about the enterprise resource planning (ERP) vendor’s latest product and company news.

The contest between Oracle and SAP involving their respective customer relationship management (CRM) applications in many ways is only one front in a battle between ERP titans that has been fiercely ...

Jujhar Singh is senior vice president of CRM Solution Management at software giant SAP . In that capacity he is a key player in bringing SAP 's customer relationship management offering to a market in ...

SAP says its goal in finally delivering an on-demand customer relationship management system is to build something that's a dramatic departure from rivals' products. The software giant says its ...