For many ad networks and publishers, deploying behavioral data has already proven itself as a selling point for justifying higher CPMs. In the discussion below, Alex Hooshmand, director of product ...

In a sign that the social media and user-generated content market may be developing a traditional advertising model, revenue-sharing online video aggregator Revver this morning announced a plan to ...

“If publishers really want to keep the internet free, they too need to think in terms of user experience — those they offer their users, of course, but also those ...

Bao Bean, a partner with SoftBank China & India Holdings with an interest in internet businesses, said advertisers he has surveyed have indicated they want to move to a cost-per-thousand (CPM) model ...