For many businesses, the path to artificial intelligence (AI) transformation can be challenging. Insights from numerous discussions with customers and prospects reveal a critical analogy: Implementing ...

Nathan Eddy works as an independent filmmaker and journalist based in Berlin, specializing in architecture, business technology and healthcare IT. He is a graduate of Northwestern University’s Medill ...

The first two building blocks marketing strategists need to take note of are the brand essence and market research & personas. The brand essence is a clear and precise summary of a business promise to ...

As supply chain management increasingly integrates advanced technologies and data-driven decision-making, customer fulfillment leaders are transitioning from traditional operational roles to strategic ...

Colleges and universities are navigating technological change, shifting demographics, evolving workforce demands and fluctuating economic conditions. As a university president, I’ve seen how ...

Objectives and key results (OKRs) are great tools for shaping SEO initiatives to align with the company’s goals. This article explores how OKRs can influence your SEO efforts, highlighting the ...