In the quest to achieve perfectly full, thick, and fluffy eyebrows, there's one brow-enhancing treatment that delivers time and time again: brow lamination. Chances are you've seen the results of the ...

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Brow lamination is the treatment of the moment, no question, and the OK! beauty team is very much into it. That feathered look you keep seeing all over your Instagram feed? Yep, this trend is probably ...

On a day when I’m not wearing makeup, I only do one thing: gel my brows. Yes, I am a bushy brow obsessive, and my desert island luxury of choice would be a lifetime’s supply of Benefit’s 24-hour brow ...

Beauty salons will soon be re-opening, but after a year in lockdown a lot of us have gotten way too comfortable with all the extra cash we saved by going au natural at home. Of course, we’re all ...

You know how hero brow products such as Glossier Boy Brow and Soap Brows give your arches a gorgeous feathered texture? Well, imagine if your face-framers could look like that permanently. Enter brow ...

Brow lamination, also called brow sculpt or brow lift, is essentially a perm for your eyebrows. The service quickly gained popularity in the U.K. in 2019 and made its way to the States late last year.

NEW YORK CITY -- With masks covering half our face, the appearance of our eyes is more prominent than ever which puts our eyebrows in the spotlight. I certainly find myself fussing with my brows more ...

When it comes to skincare, makeup, and hair, my beauty style has always tended to ebb and flow between doing the most and doing the bare minimum. However, I learned a secret over the past year that ...

I'm highly protective of my eyebrows. I was, once upon a time, blessed with thick, furry arches that an aunt of mine expertly tweezed thin in the name of early 2000s beauty. I was 12. I loved them ...