Monique Danao is a highly experienced journalist, editor, and copywriter with an extensive background in B2B SaaS technology. Her work has been published in Forbes Advisor, Decential, Canva, 99Designs ...

Brand reputation is built on consumer feedback. But overcoming the schism between a brand’s desired identity and how customers actually perceive it is a challenge that many new and even ...

Tesla, a company that used to be considered the godfather of innovation, is currently in a big reputational crisis. The ...

Rising utility bills are weighing on customer perceptions of U.S. electric and gas companies, according to two new J.D. Power studies released today. The average monthly residential electric bill has ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

Waiting expectations matter. Customers are more frustrated by unexpected delays than by long waits. Gaps break loyalty. When reality doesn’t match expectations, customers feel regret, complain or ...

White Noise Digital in Kissimmee, FL, helps businesses elevate their brands through strategic review management solutions, ...

How a growing tech company helps clients respond to viral moments, influence customers’ perceptions of them, and stay ahead of risk. Jenny Wolfram founded BrandBastion in 2013 after noticing that many ...