Not long ago, your brand’s reputation was shaped by what you communicated and what customers said about you in public forums. Now, it’s also shaped by what AI says about those customers—and about you.

Adam Petrilli is a reputation management expert and CEO at NetReputation.com, an award-winning Online Reputation Management (ORM) firm. We work, live and do business in the age of digital connectivity ...

With the increasing importance of brand trust and visibility, marketing and brand leaders must manage reputation data as ...

The way people engage with brands online isn’t straightforward anymore, especially with the rapid growth of generative AI tools and the evolution of Google. The new audience journey is a multimodal ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...

Yuvraj Mehta, Founder & CEO, StrateRise Consulting, examines the impact of AI on evolving brand reputation strategies and the ...

In the age of online reviews, authenticity is paramount. Maintaining authenticity is essential for building and preserving consumer trust. Social media influencers wield significant power in shaping ...

Comeback narratives have long captivated and compelled us. Think Rory McIlroy reclaiming his Masters win or Rocky Balboa. These aren’t just stories of success—they’re stories of grit and ...

Waiting expectations matter. Customers are more frustrated by unexpected delays than by long waits. Gaps break loyalty. When reality doesn’t match expectations, customers feel regret, complain or ...

Tesla, a company that used to be considered the godfather of innovation, is currently in a big reputational crisis. The ...

White Noise Digital in Kissimmee, FL, helps businesses elevate their brands through strategic review management solutions, ...

Rising utility bills are weighing on customer perceptions of U.S. electric and gas companies, according to two new J.D. Power studies released today. The average monthly residential electric bill has ...