Recognition is nice. Preference is profitable.

Brand preference can be a challenge as consumer culture changes quickly and the strongest brands tend to move at the speed of consumer culture. Brands are expected to take a point of view on topics ...

What business leaders call “customer loyalty” is actually something very different: instinctive brand preference. As part one of this series explained, instinctive preference is a positive bias toward ...

The COVID-19 pandemic and recent racial justice issues have changed the brand preferences of 45% of consumers, according to a new report from communications firm Ketchum. The report identified four ...

Voters with specific political leanings have strong attachments to big consumers brands -- but many of the top brands continue not to be media brands. Only two of the top 10 consumers media brands got ...

Most professional services firms desire growth. Growth provides scale, opportunity, and wealth. But growth isn't something you chase; it's something you earn. Key Takeaways: Brand preference drives ...

Which athletic brands are top of mind for consumers? UBS' Global Sportswear Consumer Survey, which includes footwear, takes a look at a number of categories that include brand awareness, purchase ...

Google has begun using the zero-party data of customers’ thumbs-up/thumbs-down style ratings and brand preferences to better personalize its shopping experience, helping consumers find the exact ...

Established brands can fall into a rut of talking, marketing and thinking about themselves in a certain way. However, a brand's positioning drives most business decisions and actions, including those ...

Piper Sandler's report is a closely watched barometer of teens' consumer behavior, with its latest edition underscoring some ways a tumultuous 2020 has impacted the group's shopping habits and brand ...

No matter if we’re talking about cereal, cough syrup or batteries, products featuring nationally recognized name brands tend to cost more than their generic store-brand counterparts. But the ...