AI conversations are quietly redefining brand perception. Every exchange with a chatbot or virtual assistant shapes how consumers interpret a company's tone, empathy, and reliability. What once ...

Forbes contributors publish independent expert analyses and insights. I explore personal branding and storytelling in the digital age. Branding is the most important part of your marketing strategy, ...

The Brand as Performance (BaP) framework finally gives marketers a tool to "stop defending their budgets — and start demonstrating their real-world impact," according to a white paper released ...

In today's fiercely competitive business world, establishing a robust personal brand is crucial for professional success. But what sets a great personal brand apart from the rest? Often, it is not ...

In my work as a brand strategist revealing the intersection of psychology and marketing, I have found that the most effective marketers have an intuitive grasp that science is now beginning to prove.

What do people really think when they see your brand? Do they trust you, roll their eyes, or feel like you’re the obvious choice? That gut-level reaction, shaped by every touchpoint from your website ...

Throughout my career as a customer experience (CX) practitioner, I’ve seen brands make the same mistake time and again by believing that metrics alone improve customer experiences and loyalty. Too ...