I have written several times before about the perils of traditional brainstorming. Getting people together in a group to throw out ideas leads to what is called “productivity loss from brainstorming:” ...

This is a classic from Brainstorming 101. When you’re stuck, the fastest way forward is often to generate as many ideas as ...

Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line, or even creative ways to celebrate your anniversary. The traditional approach to cracking these ...

Do you ever struggle figuring out what to write about? The Writing Resource Center will host an all-campus workshop titled “Brainstorming and Topic Development” Friday, March 1, from 1 to 2 p.m. in ...

Have you ever walked into a brainstorming session full of hope, only to leave feeling like nothing meaningful was accomplished? Many of us have experienced those chaotic meetings where ideas are ...

The time-honored tradition of the brainstorm serves as the crucible in which ideas are melded through the alchemy of collaboration and creative friction. This process, fundamental to everything from ...

The word “brainstorming” conjures up a vision of hell. It is someone saying, “Fire up the brainwaves barbecue.” It is trying desperately to work out where everyone else’s cursors have gone on a ...

Ideas are fragile–they’re easily shattered by snubs, smirks, and scorn. And brainstorms are equally delicate. The wrong words at the wrong time bring brainstorming to a screeching halt. The function ...

Brainstorming sessions are used in all levels of the corporate world, but a University of Iowa professor of management and entrepreneurship suggests those sessions don’t work, and he has a better idea ...

We have yet another research study that proves that traditional brainstorming doesn't work. But unlike other studies where that's the only conclusion, a new study out of the University of Texas at ...