A simple but powerful thinking framework can help martech teams evaluate ideas more thoroughly, avoid groupthink and make ...

Six Hats Thinking is a problem-solving process created by Edward de Bono. Its purpose is to problem solve by looking at an issue from multiple perspectives. As a result, communication and ...

The Blue hat is the grand orchestrator, transforming the insights gathered from other hats into actionable steps. It represents the leadership aspect of our thinking, guiding us from brainstorming to ...

The development of an effective marketing strategy does not happen by accident or in a vacuum. Rather it’s the result of a methodical approach to elicit and apply great ideas from a wide range of ...