Always use the primary color, Brandeis Blue, in projects produced for the university. For official and/or permanent applications, use only the primary and secondary colors (Brandeis Blue and Cyan).

A new, refreshed brand has been unveiled for the University of Alabama at Birmingham. The recently launched visual identity system reflects the dynamic growth, commitment to excellence and bold vision ...

The visual identity of a brand is made up of the many individual visual elements within that brand. When looking to incorporate the Experience Drexel campaign into any of your materials, it's integral ...

A strong and consistent visual branding strategy ensures your business has the potential to stand out in a crowded market. Catchy visuals help establish clients’ trust and foster their loyalty over ...

Every small business owner knows their visual identity is key. It's their first and most powerful marketing tool. But when you try to make a logo or design a menu, you hit the Design Bottleneck.