Publisher ad ops teams often must wrangle campaign data from multiple different ad servers to get the maximum ad revenue yield. The pub tech SaaS startup Swivel wants to make that process much less ...
What is server-guided ad insertion (SGAI) from a technology standpoint; how does it differ from client-side ad insertion (CSAI) and server-side ad insertion (SSAI); how does it impact or change ...
The global viewability rate for digital ads is set at approximately 73.6%, which means that about 26.4% of ads were not in view. To make their advertisements more viewable, businesses need efficient ...
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