Google Analytics, GA4, seems to be rolling out benchmarking data, similar to Universal Analytics before it. This feature lets you compare your analytics data to others in your same industry - so you ...

With the sunsetting of Universal Analytics complete, Google can turn its development attention to features in the current analytics version, GA4. Its latest GA4 feature is a long-awaited feature, ...

Google rolled out a beta version of a new Benchmarking feature for Analytics users a few weeks ago, and Amber Benedict discusses how it's been working for her. Once Google Analytics users opt-in to ...