Two momentous and unexpected political outcomes defined 2016 for many Americans and Europeans: the election of Donald Trump as president of the United States and the United Kingdom’s vote to leave the ...

Many organizations still base their targeting on demographics — broad traits like age, job title or marital status — rather than the behavioral factors that actually drive decisions. Whether B2B or ...

We all fail thousands of times in small and large ways. However, we don’t make thousands of different mistakes--we make a handful of similar errors and we repeat them in endless variety. This happens ...

Suicide is a tragic ending to life that, in many cases, can be averted. It constitutes a public health problem of considerable magnitude in the United States, occurring at nearly twice the rate as ...

When hiring key employees, business owners need to think beyond who they are taking on by also considering where these people will best fit into the organization. While several candidates might have ...

Marketers have long relied on simple demographic categories, including age, gender, income and region, to build segments and classifications. It’s convenient, easily understood and readily available ...