Expecting parents are a retailer and marketer’s dream. There are few periods of time where customers might deviate from their ingrained habits and purchasing behaviors and try something new. One of ...

EMERYVILLE, Calif.--(BUSINESS WIRE)--Babylist, the leading digital destination for growing families, announced the expansion of its brand offerings to include full-funnel marketing opportunities that ...

Babylist, a company that helps expectant parents build gift registries, hired Jill Cress as its first chief marketing officer.

Babylist grew from being an online baby registry, with some 10 million unique monthly visitors, to a one-stop shop for new parents in 2023—with the launch of Babylist Health, which helps visitors find ...

Babylist solidifies its position as a leader in the $88 billion baby space by creating an innovative, consumer-first experience that combines product discovery, brand moments, and immersive content ...

Forbes contributors publish independent expert analyses and insights. Joan Verdon is a veteran retail reporter based in Northern New Jersey. The Babylist showroom in Beverly Hills, where prospective ...

OAKLAND, Calif., April 7, 2026 /PRNewswire/ -- Babylist, the leading platform for expecting and new parents, trusted by 10 million people making purchases in the US, announced the appointment of Jill ...

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Imagine trying to buy a car seat and realizing it costs more—not because it got fancier, but because it got taxed. That’s the reality for American parents right now, thanks to tariffs on essential ...

Babylist, the decade-old registry platform that also operates as an e-commerce and content hub for new parents, just announced a $40 million Series C funding round, led by Norwest Venture Partners.

Today, baby registry and product discovery platform Babylist announced that it has acquired health and wellness tool Expectful for an undisclosed price. The deal brings together two companies focused ...