We all saw it coming, but now it’s confirmed. The first Alpina models under BMW’s full control will be built from the 7 ...

BMW will relaunch its recently purchased Alpina brand with upmarket designs that will sit between BMW’s high-performance M ...

Alpina bids farewell to a a story that began back back in 2020 with a special limited-run edition that will only be available in the U.S. and Canada ...

The now wholly-owned subsidiary would be positioned below fellow BMW brand Rolls-Royce, fighting alongside competitors like ...

A new chapter of performance has just started for BMW, as Alpina becomes BMW Alpina. The transfer of Alpina trademark rights took place on January 1, 2026, marking the launch of the new brand as an ...

Alpina is now fully under BMW control and its famous badge has a new look to mark the start of a new era. Like the best Hollywood facelifts, it’s subtle enough that casual observers might miss it, and ...

BMW Alpina is now officially a standalone BMW brand, complete with a redesigned emblem and global production shift for 2026. BMW Alpina becomes an official BMW sub-brand, ending its independent tuner ...

Big changes are happening at Alpina. After decades of independence, BMW bought the German tuner in 2022. Then, early last year, the automaker rechristened the division as BMW Alpina and announced that ...

Once a low-volume niche player, BMW Alpina will operate in the luxury space above German firm’s standard models ...