Maintaining customer loyalty is an increasingly important part of most B2B marketers’ jobs, yet many practitioners are ignoring the opportunities presented by B2C-style dedicated loyalty programmes.

Tailored for electricians and retailers, the program blends technology, inclusive design, and real-world impact to drive economic and professional advancement. Polycab Experts is our way of honoring ...

To achieve customer loyalty brands need to build genuine relationships with customers. Phil Dunk, managing director at River Marketing, offers six tips to creating a loyalty programme Traditional B2B ...

Building loyalty with business buyers is challenging in the digital age. With a growing use of self-service and AI-related tools, merchants have to be strategic about making a lasting impression and ...

— Sanjay Agarwal, CEO of Fielo. MINNEAPOLIS, MN, UNITED STATES, July 27, 2025 /EINPresswire.com/ -- As global B2B enterprises face increasing pressure to retain ...

As the lines between B2C and B2B experiences blur, more companies are looking for digital tools and strategies to set themselves apart. The days of shotgun sales tactics and generic customer ...

Loyalty programs are a great way to grow revenue for your business. Get an understanding of the types of loyalty programs, their strengths and more. Loyalty programs significantly enhance your company ...