Maintaining customer loyalty is an increasingly important part of most B2B marketers’ jobs, yet many practitioners are ignoring the opportunities presented by B2C-style dedicated loyalty programmes.

Tailored for electricians and retailers, the program blends technology, inclusive design, and real-world impact to drive economic and professional advancement. Polycab Experts is our way of honoring ...

To achieve customer loyalty brands need to build genuine relationships with customers. Phil Dunk, managing director at River Marketing, offers six tips to creating a loyalty programme Traditional B2B ...

As the lines between B2C and B2B experiences blur, more companies are looking for digital tools and strategies to set themselves apart. The days of shotgun sales tactics and generic customer ...