Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

69% of those surveyed see wearable augmented reality (AR) solutions supporting artificial intelligence (AI) and workflow optimization as being central to future warehouse operations The potential of ...

The construction industry is using virtual reality to help improve design, safety and training. Discover how VR is altering ...

Virtual reality and augmented reality, while still developing, have introduced new possibilities for storytelling and ...

The augmented reality (AR) and virtual reality (VR) market is experiencing rapid growth, projected to increase by $364.55 billion between 2022 and 2027, at a compounded annual growth rate (CAGR) of 52 ...

Video created by Werner Electric Supply using Rockwell Automation FactoryTalk powered by PTC augmented reality. https://www.wernerelectric.com/solutions/digital ...

According to a report by Mordor Intelligence, the global augmented reality (AR) market has a market size of $42.48 billion as of 2024. The market is expected to grow at a compound annual growth rate ...

Vision problems like myopia and astigmatism continue to rise in the United States and worldwide, making eyewear an essential element of eye care and overall wellness. In the US alone, the necessity of ...