Excitement swells as 7 AR breakthroughs arrive in 2026. The rush is real: Apple is testing four smart‑glasses designs and ...

High-definition mapping refers to the creation and maintenance of accurate and up-to-date maps for use by autonomous vehicles. This involves the use of various sensors and technologies to collect data ...

Apple’s about to unleash its most important new product in a decade. Reality Pro, as it is rumored to be called, will be a VR headset like none other. No, I mean an AR headset. Wait, make that an MR ...

Xreal Inc., formerly Nreal, announced the launch of the Xreal Air 2 Ultra augmented reality glasses ahead of CES 2024 on Sunday, featuring new 3D sensors and computer vision capabilities for mapping ...

First, let’s be clear about what augmented reality (AR) actually is, since the term has been bandied about for years, along with its kissing cousin, virtual reality (VR). AR is technology that ...

The augmented reality (AR) and virtual reality (VR) market has shown a sharp rebound in the first quarter of the year, with 18.1% annual growth that is setting up mixed reality (MR) and extended ...

Inside Crunch Fitness’ challenger-brand playbook in the GLP-1-era, with CMO Chad Waetzig Chad Waetzig, CMO of Crunch Fitness, joins the Marketer’s Brief podcast to talk about the brand’s recent New ...