It is not an uncommon trend these days within digital marketing and media circles to come across an on-going debate between clients and agencies on the weight to be given to different media channels ...

Advertisers trying to measure the impact of a recent campaign see a bunch of clicks and impressions, but have no idea which companies engage with the ads. Traditional attribution models fall short -- ...

The DOOH industry spent a decade building attribution infrastructure that now rivals CTV and mobile. Most DOOH plans still ...

Marketing teams often find it challenging to demonstrate the revenue generated by their campaigns. To connect marketing spend to revenue, you need accurate attribution, complete data, and reporting ...

A closed-loop attribution solution from a managed services provider, designed for the automotive industry, is providing a link between connected TV (CTV) ad exposure and sales. Strategus, a ...