The psychology of conformity is something we've previously explored, but its study dates back to the 1950s, with Gestalt scholar and social psychology pioneer Solomon Asch, known today as the Asch ...

Every day we try to fit in. We may like to think we're individual but most of the time we don't actually want to stand out too much. It's this idea of conformity that the American social psychologist ...

What causes individuals to conform to the opinions and judgments of others? Why do they need to? When is it an advantage to merge with the group and when is it not? Investigating the social, ...