It’s a Fenty Beauty kind of world, and it seems many other cosmetics brands, even long-standing names like Revlon and Maybelline have found themselves at the mercy of the Rihanna-created brand. Fenty ...

“We believe that Almay is perfectly positioned to capitalize on the growing natural trend by offering the mass retail market a no-compromise, natural collection of color cosmetics that delivers the ...

NEW YORK--(BUSINESS WIRE)--Almay is proud to announce its collaboration with the USO, the only military non-profit organization that has supported our troops and families for more than 70 years. Almay ...

- Add one to the ever-growing roster of celebrities promoting beauty brands: Kate Hudson has been tapped by Revlon to become the new global ambassador for Almay. Revlon already has A-listers like ...

Carrie Underwood may be as American as apple pie — but the Almay beauty products she’s hawking are not, according to a watchdog group. The nonprofit organization, Truth in Advertising, filed ...

NEW YORK--(BUSINESS WIRE)--Almay, the first doctor-tested hypoallergenic, fragrance-free cosmetics line, announced today that supermodel Elaine Irwin will be the new face of its latest makeup ...