Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Whether it’s a worldwide economic downturn or just a slow revenue quarter, budget cuts will ...
The Transportation Security Administration is using agile software development methodologies as part of its Technology Infrastructure Modernization (TIM) program, but has not implemented all the steps ...
Traditional strategic planning treats strategy development as a linear, one-time process. You define your purpose, analyze the market, develop your strategy, and execute for the next year or two. This ...
The Wall Street Journal featured an innovation strategy used by Campbell Soup Co. to launch new versions of its Goldfish snacks targeted at an older age group. The strategy, called “agile development, ...
As a marketer, you've likely asked yourself or your team how you can best deliver value to your customers. Adopting an Agile marketing strategy might well be the best answer to that question. Today's ...
There are three components of an agile customer data strategy that will ensure you are set up for success both now and into the future. We are continually reminded of how quickly the world, our ...
Marketing is a volatile landscape in which the only certainty is change, especially when it comes to digital marketing. Every day, huge amounts of content are created, collected, consumed, and ...
Matthew Schenck is an enterprise solutions engineering manager at Atlassian. Is the federal government truly ready to embrace agile software development? Every time we think we have a definitive ...
'In many ways, modern marketing has more in common with the software profession than it does with classic marketing management.' So wrote marketing technologist Scott Brinker in his 2016 book Hacking ...
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