CG Life made a deliberate effort to build deeper, more strategic partnerships with clients and take on fewer “transactional accounts” as David Ormesher, CEO of CG Life, calls them. The agency cut its ...
Brand-agency partnerships look very different today than they did even a few years ago, and by 2026 that gap will only widen. Internal marketing teams are more sophisticated, digital channels are more ...
Marketers on Fire: California Pizza Kitchen CMO on Tapping New Agency Partners to Drive Brand Growth
When Dawn Keller joined California Pizza Kitchen as Chief Marketing Officer earlier this year, the company lacked an agency support team capable of driving a major brand transformation and ...
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