Many brands are setting up in-house teams to do work traditionally performed by agencies, and a new model of advertising and marketing is emerging. The Fast Company Executive Board is a private, ...

Omnicom will become BBVA’s full-funnel agency, a comprehensive approach that spans from creative strategy to media activation ...

Reports this past month that Netflix is accelerating its move to an ad-supported tier have grabbed the attention of everyone in ad land searching for new ways to reach consumers across today’s ...

Everyone knows that Uber was the first to capture transportation business markets in major cities worldwide. We also know that Uber has grown exponentially over the last decade, turning from a global ...

AppLovin's AI-driven AXON platform delivers superior ad targeting and monetization, creating a sustainable competitive advantage in mobile advertising, especially gaming. The company’s transition to a ...

In ExchangeWire's latest MadTech Sketch, following the news that Revolut is planning to monetise its transactional data through advertising, Ciarán O’Kane sheds light on their likely ad model, and how ...

Austria's Supreme Court has ruled that Meta's personalised advertising model is unlawful, the court said on Thursday, ...

Netflix has held Madison Avenue at arm’s length for years. Now, the popular streamer wants to draw the advertising industry in a tighter embrace. After years of resisting the prospect of running ...

The purpose of this paper is to present a revised communication model that describes advertising by drawing upon its kinship with crafted text rather than with everyday speech. The model expands the ...

U.K. marketers are keenly anticipating — and debating — all the uncharted prospects inspired by the Nov. 3 release of Netflix’s less expensive and potentially game-changing ad-tier model. As the ...