Inside L’Oréal’s creator marketing shift: how creative effectiveness data from Google and Sundogs drove a 55% increase in ...

NEW YORK, Nov. 20, 2025 /PRNewswire/ -- The Interactive Advertising Bureau (IAB), the leading trade association for the digital advertising industry, today released its 2025 Creator Economy Ad Spend & ...

In the modern world of the rapidly changing digital environment, video advertising is not a luxury, but the only way to attract attention, arousal, and transform cold audiences into buyers. Social ...

Sounds and overlaying text are key elements for a successful TikTok ad, according to a new report. The report, compiled by marketing platform CreatorIQ and TikTok, analyzed data from the platform.

Social marketing awards have been a fixture at Cannes Lions for years now, but the launch of this year’s Lions Creators forum is a watershed moment for marketing. The festival said it decided to ...

Are you a print subscriber? Activate your account. By Brian Bonilla - 31 min 50 sec ago By Rachel Karten - 2 hours 11 min ago By Ad Age Staff - 2 hours 24 min ago By Tim Nudd - 4 hours 27 min ago 4 ...

WPP Media, the media buying firm formerly known as GroupM, released its mid-year forecast Monday. By Alex Weprin Senior Editor The media buying giant WPP Media (recently rebranded from GroupM) is ...

For nearly a year now, I’ve felt like there’s been a language barrier between the creator economy and those in more mature industries like Hollywood and the world of advertising. It’s becoming ...

This week’s PPC Pulse covers Reddit Max Campaigns, Google Creator Partnership updates, and Microsoft’s new targeting ...