PubMatic, an independent technology company delivering digital advertising’s supply chain of the future, has released the findings of its report on the mobile game advertising sector in Southeast Asia ...

Marketers have increasingly turned to gaming to reach core audiences. However, the gaming audience is far from one-size-fits-all, and marketers that incorporate culture into their gaming strategies ...

With the rise of “cozy gaming” culture, more gaming companies are developing titles and products specifically targeted at women than ever before. But while the gaming industry itself has gotten better ...

Weaker ad quality controls in games may be enabling scam campaigns. 84% of players would uninstall a game after a negative ad experience. Unskippable ads remain a major frustration for mobile players.

adWMG, a leading game monetisation and promotion platform, is thrilled to announce a new partnership with Gadsme, a global leader in non-intrusive in-game advertising technology for mobile games.

I downloaded some free games from the Play Store, and I swear they’ve aged me. The first thing you notice when you open the top free chart is that free doesn’t mean what it used to. The mobile gaming ...

Billions of engaged consumers with disposable income spend hours of their lives playing mobile games. But, for some reason, marketers are still only dipping a toe. And that’s been the case for years. ...

If we could find those guys playing mobile game ads 🤨📱 You know the ones acting like they’re actually playing the game 😭 ...

Ivan Razmakhov, head of creative production at mobile marketing firm AdQuantum, discusses the science behind mobile advertising. Attention is the main currency in today's world – the precious resource ...

I’ve been covering Android since 2022, when I joined Android Police, mostly focusing on AI and everything around Pixel and Galaxy phones. I’ve got a bachelor’s in IT with a major in AI, so I naturally ...