In an effort to help app developers promote their downloads, Google’s AdMob mobile ad network is enhancing its text banners. The Google Mobile Ads Blog noted that the new banners that can run in ...

Just days after Apple asked an iPhone app developer to remove references to Google’s Android Marketplace, the Cupertino, Calif. company is advising location-aware applications can’t simply help Google ...

Google’s new developer hub simplifies access to tools for automation, tracking and scalable campaign management. Google’s policy update expands pharmaceutical advertising access in programmatic ...

Keeping well away from difficult topics such as Motorola or Google+, Google's talk at the Smartphone and Tablet Games Summit at GDC Europe focused on mobile advertising. "We are now monetising through ...