Why do certain reads succeed? That’s the question asked and answered during the latest RAB Radio Mercury Awards webinar, which delivered a detailed breakdown of how radio creatives can elevate ...

Commercial voiceover work is lucrative and usually knocked out in short sessions, which makes it an ideal genre for voice actors. But how can you book these jobs? Here are seven tips for landing ...

TikTok has launched a free AI tool that can create scripts in a matter of seconds. The feature, called Script Generator, is available to all TikTok Creative Center users with a desktop TikTok for ...

In 1969, a now-iconic commercial first popped the question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” This deceptively simple line in a 30-second script managed ...