Print is dying. TV is changing. But in the face of digital competition, advertising spend on good old AM/FM radio remains strong. As the no. 1 reach medium in the US, radio reaches 93% of the ...

With digital television now in an estimated 82 per cent of homes, what about its crystal-clear radio cousin? Unfortunately, digital radio take up is still several steps behind. If you're thinking of ...

While marketers continue to funnel major money into ad-supported audio streaming, they could be much better served by radio. Media planning, as it currently stands, could use some recalibration as ...

With some of the broadest reach among ad-supported media, AM/FM and podcast ads continue to stand out as top performers in driving consumer action, outpacing digital platforms like TikTok, Facebook, ...

Radio’s heart beats on. Discover how today’s personalities are transforming traditional talk and tunes into multi-platform movements, connecting deeper with a generation that craves authentic ...

This year’s In-Car Media portion of Edison Research’s Infinite Dial survey reveals the extent of competition for AM/FM radio in the car. The findings note that online audio overall is at an all-time ...

August 20 is “National Radio Day,” and companies including iHeartMedia and Audacy have acknowledged it. For the latter company, its Research & Insights team took a close look at how AM/FM radio has ...

The author is a consultant to Entercom and former senior VP of engineering at CBS Radio. He was a founder of HD Radio developer USA Digital Radio and was the VP of engineering for its successor ...

Music downloads and streaming services accounted for over 70 percent of US music industry revenues in the first half of last year, according to RIAA data. Despite the inexorable rise of digital music, ...

A new digital radio technology promises enhanced sound quality and improved signal reception for existing analog broadcasts. Designed for home and automotive stereo systems, the Symphony Digital Radio ...