Every brand has its own version of the perfect customer. For most, these are the brand advocates that purchase regularly and frequently, take advantage of promotions and special offers, and engage ...

One of the greatest challenges facing any business today is getting a comprehensive view of their customers. Most businesses have multiple data sources, each containing some customer information, but ...

“Customer obsession is something we hear a lot about in marketing,” David began. “Maybe obsession is too far… but why is it so important for marketing to be customer-centric? Is this an entire shift ...

This article is the third in an editorial series with a goal of directing line of business leaders in conjunction with enterprise technologists with a focus on opportunities for retailers and how Dell ...

Gaining a comprehensive, 360-degree customer view is the end goal of digital marketing. Unfortunately, the term is commonly seen to be theoretical hype rather than a practical possibility. In July ...

360-degree views of the customer provide a comprehensive landscape of a client's financial situation and enable more personalized and effective advice. This holistic understanding helps build stronger ...

SAP is tying the HANA in-memory database to its CRM (customer relationship management) software and other applications, creating a package that will “allow organizations to revolutionize the way they ...

Consumer packaged goods companies in the market today need an improved way of seeing their customers. They want to deeply transform engagement and have more personalized relationships, gain the ...

Companies around the world are making customer experience (CX) the top priority according to Harvard Business Review Analytical Services (HBRAS). But to do so takes more than lip service. To deliver ...

Marketers are being encouraged to think about the customer experience across all areas of the business with the launch of a new 360-degree customer view microsite from SAP. The site is designed to ...

A probabilistic and iterative model like the digital twin of the customer (DToC) may be more useful during uncertain times, when customer behavior becomes harder to predict based on historical data, ...