For more than four years, Toyota executive James Lentz has persisted in his push for the company to do more with the Prius, the company's hybrid-electric vehicle. Since going on sale in 2000, Prius ...

Ypsilanti, Mich. — Toyota Motor Corp. will roll out the hybrid Prius’ big brother this fall in the U.S. market. The Prius v is targeted at young families, with the “v” representing the versatility of ...

The Toyota Prius is the quintessential hybrid vehicle, with an instantly recognizable shape and a place in history confirmed by the South Park "Smug" episode. It seems like it's been with us forever, ...

Toyota Sells One-Millionth Prius in the U.S. TORRANCE, Calif., April 5, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., today announced the one-millionth sale of the Toyota Prius, the world’s first ...

TOKYO--Toyota Motor may delay the U.S. launch of the wagon-style Prius V, scheduled for late summer, because of the March 11 earthquake. The vehicle went on sale here May 13 as the Prius Alpha, ...

At this point, the word “Prius” is nearly synonymous with “hybrid.” When it first arrived 25 years ago, the Toyota Prius sparked a revolution in gas-electric hybrid driving, leading to the fuel-saving ...

Those of you on the prowl looking to buy a Toyota Prius might be interested in the company's latest incentives, but before getting into specifics we should mention this only applies to you if you're ...

AS the central London congestion charge zone extends west to take in an even greater slice of the capital this week, with the daily rate rising to £8, the Toyota Prius becomes an even more compelling ...